PPV Strategies That Actually Work in 2025
If you're not maximizing your PPV (pay-per-view) revenue, you're leaving serious money on the table.
Here's the truth: PPV should be 40-60% of your total OnlyFans income.
If it's not, keep reading.
Why Most Creators Fail at PPV
The #1 mistake? Treating all subscribers the same.
Not everyone on your page has the same:
- Budget
- Interests
- Relationship with you
Yet most creators send the same mass PPV to everyone. That's leaving money on the table.
The Segmentation Strategy
Top earners segment their audience into tiers:
Tier 1: Whales (Top 5% spenders)
- Personalized messages
- Exclusive content first
- Higher price points ($50-100+)
- VIP treatment
Tier 2: Regular Spenders (20%)
- Premium PPV offerings
- Bundle deals
- $20-50 price range
Tier 3: Casual Fans (75%)
- Mass PPV at lower prices
- Teasers to upgrade
- $10-20 range
The Perfect PPV Message Formula
- Personal greeting - Use their name
- Build anticipation - Describe what they're getting
- Create urgency - Limited time or exclusive
- Clear CTA - Tell them to unlock
Example:
"Hey [name] 💕 Just made something special... and you're one of the first to see it. This one's different. Unlock to see what I mean 🔥"
Timing Matters
Best times to send PPV:
- Friday evening (payday vibes)
- Sunday afternoon (relaxation time)
- After engagement (strike while hot)
Worst times:
- Monday morning
- Late night (except for night owls)
The Follow-Up Sequence
Don't just send once and forget. Use this sequence:
- Initial send - The main pitch
- 24 hours later - "Did you see this?"
- 48 hours later - Discount offer for non-buyers
- 72 hours - Last chance / expires soon
Pricing Psychology
- $9.99 feels like "under $10"
- $19.99 is the sweet spot for most content
- $49.99 for premium/exclusive
- Custom prices for whales (they'll pay more)
The Game-Changer: Chatting Teams
The creators making $50K+ per month? They're not sending these messages themselves.
They have professional chatters who:
- Respond 24/7
- Know the psychology
- Build real relationships
- Maximize every conversation
This is what we do at Kora Creators. Learn more about our approach →
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